Wearable electronics are the future. Apple, as in the past, is defining an entirely new technology and brings you the first really smart watch that will give you much pleasure and put a smile on your face every day. With Apple Watch, you will have all your important information plus the essential features you need - right there on your arm.
The Apple Watch is based on a beautiful touch screen with OLED display and a resolution of 272 × 340 pixels. OLED technology brings you vibrant colours, deep blacks and great viewing angles. Readability will be perfect, even on a sunny day.
The Sapphire Crystal Glass is tough and resists scratches. The Apple Watch has a great new sensing capability, called Force Touch. Force Touch is capable of sensing force, which means Apple Watch can distinguish between a light tap and a deep press.
Be alerted with a tap, then raise your wrist to read the message. And respond in lots of fun, expressive ways
See who’s calling and answer on your watch, or cover it with your hand to dismiss.
Have boarding passes, loyalty cards and tickets right at hand.
Apple Watch is ready for everything.
Thanks to the ideal wrist position, you will never miss any eventpple Watch informs you with fine vibration or decent sound.
However, you have a lot of options to answer. You can also choose from short, pre-set phrases that are based on the context of the message and how you respond most often.
Your Stand, Move and Exercise rings show you how active you are every day and can inspire you to move a little more to close them.
Choose from a variety of indoor and outdoor workouts — including biking, running and elliptical — then set your goals and get moving.
Use your favourite sports apps. The training is measured with the rings.
Discover the splendor of magnificent facets that can be fully customized. Exactly according to your style or specific situation.
The crown is a great control as the main control. You can rotate it and it can also be pressed. A double-click will put you in the previous application, pressing you will always move you back or up to the main menu. This intuitive control helps you work in applications that are designed from the ground up again. Tailor-made for Apple Watch.
The Apple Watch has a detachable strap. You can choose from a whole range of straps, not only for functionality, but also for style. There are dozens of original pieces and you have a wealth of choice.
Drag or click to insert an image.
Press the button to release the strap and slide the new strap until it locks into place. The precisely machined grooves in each strap sleeve fit perfectly.
Apple Watch is so capable you’ll want to wear it all day long. So we made sure we gave it a battery that lasts all day too. Our goal for battery life was 18 hours after an overnight charge, factoring in things like checking the time, receiving notifications, using apps and doing a 30-minute workout. And because everyone will use Apple Watch differently, we tested several other metrics as well.
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Founded in 1976 in Cupertino, California, Apple has since become the most valuable company in the world with its revolutionary products and peerless design. Probably its most ubiquitous and well-known product is the iPhone, along with the iPad, Mac computers, and iTunes. 
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