I don't have any experience with this brand, but despite that I decided to go for this laptop. The first impression is simply great. After unpacking the product, I appreciated the quality of workmanship. The notebook is solid, nowhere squeaks, all-metal and everything fits as it should. I was amazed by the keyboard backlighting when I first started. You can choose a custom effect or colour for each key on the keyboard, really for each one. There are lots of lighting modes and effects, for people who enjoy this absolutely perfect, I keep the whole keyboard orange, anyway anyone I showed this to would be impressed. The keyboard is great, it's easy to type on, it's accurate and has that light clicky mechanical feel to it, great for me. As far as the display is concerned, I was already satisfied with the display on the Asus Zenbook 14, which had basically the same display with the same parameters, etc. Sometimes the glossiness of the display in which everything is reflected with a black background. Now I'll get to the performance of the computer, the performance is great for me, I don't encounter any problem. Graphics performance is enough to play on fullHD on higher details and on 2K I play the rest of what I expected that I got according to the description. What was very surprising though is the cooling capability, at full load 60°C on the graphics? For me, great, so gaming at 99% GPU load doesn't even blow the laptop that much. I was also surprised by one option, which in the Omen application can increase the graphics power by 15W, it's not much but it is noticeable. I therefore rate the cooling as an A. The omen app can do a lot of things and can easily optimize the system and performance based on your computer usage, for example, I turn on the game, it shuts down background processes and I get the maximum possible performance in the game. The performance is also for office work, where for example in Autocad I have no problem with rendering and fast loading even 20Mb drawing. Summing up, for me a very good machine, which for the price I picked up for 35tis has no competition. The original price of 50k is already a bit off for me and I would rather vote for the Asus Zephyrus G14.