77" LG OLED77C68LA
77" LG OLED77C68LA
77" LG OLED77C68LA TV
Smart TV with an OLED evo panel, a high refresh rate, and a wide range of AI functions
The premium LG OLED77C68LA OLED TV will transform your living room into a private home cinema. Thanks to the latest OLED technology, you will enjoy perfect blacks, high contrast and exceptionally realistic colours that will stand out when watching films, series and sporting events. The powerful alpha 11 AI 4K Gen3 processor with Dual AI Engine technology automatically optimises picture and sound according to the current content, while the 4K Ultra HD resolution ensures sharp details in every scene. In addition, gamers will appreciate the high refresh rate, support for modern gaming technologies, and minimal response time for smooth gaming. The LG OLED77C68LA TV impresses with its slim design and narrow bezels, making it easy to fit into a modern interior. The smart webOS system also opens the door to your favourite streaming services, apps and voice control, so you can enjoy your favourite content comfortably and without unnecessary waiting.
77" / OLED
Screen Size / Display Technology
4K Ultra HD / 100–120 Hz
Resolution / Refresh Rate
webOS
Operating System
40 W
Sound Output
300×200
VESAKey Features of the 77" LG OLED77C68LA TV
- The TV uses a modern α11 AI Processor 4K Gen3 with a Dual AI Engine
- webOS operating system with the Re: New program (upgrades for up to 5 years)
- Speakers with virtual 11.1.2 sound capability
- AI Magic Remote with voice control
- Native refresh rate of 120Hz, VRR up to 165Hz
- LG Gallery+ for displaying artwork and photos
- Cloud gaming option
- Multi View function for displaying multiple sources simultaneously
- Wall-mountable smart TV with VESA mounting to save space
- Automatic brightness control function
- Personalised My Page panel with widgets and important information
- Google Cast and Apple AirPlay integration
4K Ultra HD Picture Quality, AI HDR Remastering and First-Class Upscaling
The LG OLED77C68LA offers Perfect colour technology for accurate and faithful colour reproduction. The panel's colour properties are supported by independent verification of colour volume and colour fidelity. The LG TV ensures a clear, detailed picture and enhanced contrast thanks to precise control of individual pixels. You will be able to watch shows and films in detailed 4K Ultra HD quality. The powerful processor takes care of Alpha 11 AI Super Upscaling 4K to improve sharpness and overall picture quality. Enjoy a cinema-like spectacle on the screen of your LG OLED77C68LA smart TV. With HDR10, HLG and Dolby Vision technologies, you'll see every film with exceptional colour and contrast. All this takes film-watching and gaming to the next level. AI HDR Remastering technology automatically optimises the colour, brightness, and contrast of SDR content for a more impressive picture.
Watch Motion with Absolute Clarity
The LG OLED77C68LA is ClearMR 10000 certified, effectively minimising motion blur between frames for a sharp and clear picture even with fast motion, while HGiG technology preserves HDR tone mapping exactly as the game creators intended – with precise highlights, deep shadows, and balanced colours. Together, ClearMR certification and HGiG technology ensure that the picture remains clean and the HDR accurate, so every scene is displayed exactly as it should be.
Perfect Black and Perfect colour OLED Technology
With the LG OLED77C68LA smart TV, you will be surprised by the perfect black colour, even in bright or dark rooms. Perfect Black technology with UL verification ensures true black representation, extraordinary contrast and impressive image depth. The realistic colour reproduction is then ensured by Perfect colour technology, which brings vivid, accurate and natural shades to every scene. With Brightness Booster Pro technology, the LG OLED77C68LA achieves up to 3.2× higher peak brightness compared to a conventional LG OLED panel at a 3% picture window. The higher peak brightness accentuates details in bright scenes, improves picture legibility, and gives HDR content even more depth and realism. You'll enjoy more vivid lighting effects, more vibrant colours and perfectly rendered details, even when watching in bright rooms.
The LG OLED77C68LA has a High-Performance and Smart Processor
The heart of the entire smart TV is the powerful alpha 11 AI 4K Gen3 processor, which ensures faster image processing. That's why you'll get a 4K Ultra HD picture with much better sharpness and depth than before. The processor is so advanced that it can recognise content by genre and adjust the quality accordingly. The LG AI TV optimises picture and sound, while the personalised AI Hub makes everyday life more efficient.
Smart TV with Dolby Atmos and Sound Expansion
By reproducing sound as immersive 360° sound objects instead of static channels, the system creates a home cinema environment where detail and depth remain true to the scene. The LG OLED77C68LA makes it easy for you to control the sound with the centralised WOW Interface. You can easily adjust the sound of a compatible soundbar for the show you are watching or the music genre directly through the smart TV. You can access functions, profiles, and modes with ease. In conjunction with a compatible LG soundbar, you can also take advantage of WOW Orchestra technology, which synchronises the TV's speakers and soundbar for richer, more spacious sound.
The LG OLED77C68LA has 40W Speakers with AI and a Virtual 11.1.2 System
The OLED77C68LA has a 40W sound system in a 2.2 configuration. Alpha 11 AI Sound Pro technology creates a virtual 11.1.2 channel system, delivering immersive surround sound. The AI Object Remastering Ultra feature helps to optimise individual sound elements, while Clear Voice Pro improves dialogue clarity. There is also support for Dolby Atmos for even more impressive surround sound.
LG OLED77C68LA – the Centre of the Smart Home and Home Entertainment
The LG OLED77C68LA smart TV opens the door to the world of modern entertainment and the smart home. The webOS operating system offers a clear and intuitive environment with quick access to your favourite apps and online services. Thanks to Apple AirPlay, Apple Home and Google Cast support, you can easily use wireless connectivity with compatible devices. The LG ThinQ platform, together with support for the Matter standard, allows you to connect to your smart home, use voice control, and conveniently manage compatible devices directly from the TV screen.
Smart Magic Remote and Access to AI Functions
Using your smart TV will be a whole new experience with the new Magic Remote. Use the remote as a pointer to browse through the entire menu quickly and easily. Of course, you will also be able to use voice commands. LG has equipped the OLED77C68LA smart TV with a number of features that use artificial intelligence to make it easier to use, provide more powerful sound and a better overall viewing experience.
- AI Voice ID – recognises the unique voice of each user and offers personalised recommendations the moment you speak
- AI Search – artificial intelligence recognises your voice and offers personalised recommendations
- AI Chatbot – communicate with the Chatbot via the AI Magic Remote and get everything sorted
- AI Concierge – offers personalised keywords and recommendations based on your search and viewing history
- AI Picture Wizard – algorithms learn your preferences by browsing through 1.6 billion picture options
- AI Sound Wizard – choose the audio clip you like from the selection
AI Search with Google Gemini and Microsoft Copilot
Through the webOS 26 operating system, you can use Google Gemini and Microsoft Copilot to help you quickly find the content you want, get answers to questions, or discover new films, series and apps. Just say your query and the LG OLED77C68LA TV will use advanced AI technology to provide more relevant and personalised results.
LG Gallery+ Turns Your TV into a Digital Painting with Personalised Content
If you're not currently watching TV, the LG Gallery+ service can turn the screen into a living canvas with a wide range of curated artwork and other visual content. Thanks to personalisation, you can choose exactly the type of content you want to display. Gallery Mode allows you to display selected content outside of normal TV viewing. The personalised My Page control panel can display, for example, the weather, a calendar, widgets or sports results. Smart features also include Auto Brightness Control, which automatically adjusts the screen brightness to the ambient light conditions.
Multi View, LG Channels and Smart Content Sharing
The LG smart TV offers a wide range of entertainment options thanks to the Multi View function, which allows you to display multiple sources at once. Content from compatible devices can be easily shared wirelessly via Google Cast or Apple AirPlay. Another feature is LG Channels – a streaming service with a variety of live channels and on-demand content.
webOS Re: New Program
The LG OLED77C68LA uses the webOS operating system with the Re: New program, through which you can receive free system upgrades for up to 5 years. The number of individual upgrades, the length of support, the update schedule and the available features may vary by model and region.
LG Shield Protects Your Privacy and Data
The LG OLED77C68LA is equipped with the LG Shield security platform, which helps to protect the TV's data and system integrity. So you can use smart features, voice control and connect to your smart home with greater peace of mind. For ease of use, the TV also offers accessibility features, including high contrast, inverted colours and greyscale mode.
The LG OLED77C68LA has Great Features for Gamers
The LG OLED77C68LA smart TV is ready for the most demanding gaming experiences. With support for 4K resolution at up to 165Hz refresh rate, you'll enjoy an exceptionally smooth picture even during fast-paced action scenes. NVIDIA G-SYNC Compatible and AMD FreeSync Premium technologies eliminate screen tearing and reduce stuttering, while VRR and ALLM ensure fast response and smooth gaming. The result is a sharper picture, lower latency and maximum control over every move, whether you're playing racing simulators, shooters or competitive online games. The LG OLED77C68LA supports Bluetooth controllers with ultra-low latency of less than 2.5ms, so it offers smooth and fast responses similar to a wired connection, even when cloud gaming.
This Stylish TV will be a Functional Ornament in any Home
The LG OLED77C68LA smart TV impresses with its slim design and narrow bezels, which easily fit into a modern interior. The design has a seamless edge-to-edge look that lets the screen itself stand out. The TV can also be wall-mounted using a compatible VESA bracket. Thanks to the LG Gallery+ service, the screen can display selected art and other visual content outside of normal viewing, becoming a natural part of the interior.
Specifications
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| Code: | WK798 |
| Warranty: | 24 months |
| Links: | Producer's Website: |
| Manufacturer information |
LG electronics INC. Alfred-Herrhausen-Allee 3-5, 65760 Eschborn, Germany, [email protected], +49 6196 7883000 
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